A Passion Transformed into Reality
The Beginnings
In 2007, our founder, Jean-Jacques Martin, who has been passionate about information and its interaction with the human brain since his studies at the University of Geneva, explored this field from different angles. First from a literary perspective, studying the ability of words to transform individuals and civilisations, then through the prism of neuromarketing, before devoting himself fully to cognitive neuroscience. This path inspired him to found BrainCore, a company dedicated to research in the field of information.
His main passion is information as a vector for transforming neural networks and, by extension, human behaviour. Information, captured by all our senses, is what generates knowledge. Jean-Jacques Martin sees neuroeducation as a powerful lever capable of shaping each individual by developing their intelligence and critical thinking.
BrainCore embodies this vision by seeking to better understand how information, in all its forms, modifies the structure of the brain and, by extension, influences our decisions and behaviour.
Meet the Team
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Jean-Jacques Martin
CEO and FOUNDER
Jean-Jacques Martin is a leading expert in neuro-pedagogy with over 30 years of experience in neuroscience and education. His leadership drives innovation strategies on a global scale, shaping educational practices through cutting-edge cognitive science insights.
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Stéphane Coutaz
COO AND HEAD OF MARKETING
Stéphane Coutaz, our Chief Operating Officer (COO), brings 20 years of experience in leadership and management within the automotive industry, where he successfully led his company and facilitated its sale to an international group. His expertise in strategic leadership and marketing will be a key asset in driving growth, fostering innovation, and ensuring the long-term success of our company.
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Rodrigo Toro Salazar
HEAD OF R&D
Dr.Rodrigo Toro Salazar is a postdoctoral researcher at the Swiss Federal Institute of Technology in Zurich, specializing in neurosciences. He is the head of the R&D department and has published extensively on perception, attention, cognition, development, and brain plasticity.
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Jean-Marc Tornare
PRESIDENT OF THE BOARD
Dr. Jean-Marc Tornare, with a distinguished career in the chemical industry, is the President of the Bioark Foundation. He provides valuable support in elevating brand recognition, leveraging his extensive expertise and leadership.
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Alexandre Frochaux
HEAD OF PEDAGOGY DEVELOPMENT
Alexandre Frochaux holds a master’s degree in mathematics and has over 20 years of experience in pedagogy. As head of pedagogical development, he plays a key role in shaping educational strategies and has contributed to the creation of our innovative algorithms.
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Jean-Mathieu Martin
STRATEGIC DEVELOPMENT
Jean-Mathieu Martin, a Management graduate from the University of Fribourg, represents the young generation within the company. With a strong commitment to contributing to the development and recognition of BrainCore tools, he is responsible for shaping the company’s strategic growth.